There are plenty of different types of food packaging available in the market. Several startup firms go for those solutions without knowing the true potential of custom packaging for food items. All such brands must look desperately for innovative boxes that could maximize their sales and attract buyers. The food industry is highly competitive, but you can beat this competition with the use of custom packaging.
There are some secrets to getting a thriving custom packaging and getting the full edge of it for a thriving business quickly. Let’s unlock all the secrets to get a successful custom packaging that is fit for all types of food items.
Make food packaging social media shareable
Packaging is a massive success if it contributes to promoting your brand in any way. A secret to getting over this is making the food packaging social media shareable. People nowadays share their life happenings and eating habits on all social media platforms. Yet, they choose wisely what to show people and what not to share. Making the packaging design attractive is a way to create an ideal scene for food photography.
It will provide an opportunity for people to show their lavish lifestyle. Meanwhile, display some prominent brand details like a logo as well over the box. People seeing the posts of people with food items from your brand will also inspire them to experience your services. So, this social media sharing will benefit you in the free marketing of businesses and products.
Ability to keep food items fresh and preserved
Another secret tip to get an edge with the use of custom food packaging is making it safe for food items. Imagine the difference in impact on buyers for getting a fresh or a cold meal. Obviously, you would get more leads and repeat purchases by making deliveries of food items while they are fresh and hot. Packaging aesthetics play a role, but food taste also means a lot to customers. Use fluted sheets of cardboard and eliminate all the exposed corners and places that could allow air to pass inside.
Restricting external factors to influence the quality and freshness of food items will boost customers’ experience. Also, limiting the influence of external factors will preserve the items like cakes and chocolates for longer under temperature variation. People will start ordering from your brand for their guests the best experience of fresh food.
Grab customer attention with image display
You might leave an impression on consumers with the quality of any food item. Yet, luring the customers to engage with food items is the first step in this regard, especially products sold via retail stores. Printing product images over cardboard food boxes is an effective and super-easy way to grab the attention of consumers. This image display must include real images of food items in the final serving condition. Firstly, people get attracted more toward images rather than textual data.
Secondly, such a creative image display will also help buyers assume the moment that they would be giving a bite to food items. Print these images with the help of digital or offset printers, as they are popular for providing vibrant colors. It will further raise the visibility of items from the rivals over retail shelves.
Understand the nature of targeted customers
Understanding the nature of targeted buyers and designing custom food boxes accordingly is a way to get more sales. It helps increase the chances of sales and winning some loyal customers. Age and gender factors have more importance in this case. You need to attract adults with the use of images depicting lavish lifestyles and healthy food practices. On the other hand, it all suddenly changes for kids. You can even include some brain games for kids to make them excited about the product.
Moreover, include animated characters in the design for food items specific to kids rather than causal imagery. All other factors like color and fonts also need to be considered while keeping this aspect in mind. Playing with their moods and behaviors triggers sales from buyers.
Get inclined toward sustainable packaging practices
Improving the structural and visual design of packaging but compromising on sustainability is not a smart approach. Following the eco-friendly practices for the custom printed food boxes creates a notable difference from the rivals. Thus, show your tendency to sustainability concepts during the designing, production, printing, and shipping processes. A box is safe for the environment if manufactured with an organic material that has a quick decaying ability.
Choosing nonrenewable materials, including cornstarch, mushrooms, and seaweed, leaves no carbon footprints in the atmosphere. Less energy is required for production, which will save resources. Also, use the aqueous-based inks to make the printing process safe for nature. Optimizing the box structure by eliminating unwanted sections reduce raw material consumption. It lowers shipping costs and the use of natural resources.
Stay transparent and make food packaging unique
Transparency is a key factor in uplifting the trust of consumers and giving them reasons to buy food items. Chances for the overall sales drop when buyers are unable to witness the appealing looks of the baked items and their texture. Yet, adding a window in the food boxes wholesale is a way to provide them with this option. Meanwhile, there is no need to open the seals or take the items out of the box.
This window addition also makes the packaging look unique and visible over shelves. Both retail and bakery brands can benefit equally from this creative option to make the packaging a real success. Buyers will take no time to establish their trust in brands. Hence, it is a way to come up with this creative approach to facilitate buyers in purchases.
Save production and shipping costs with minimalism
Ever thought about lowering the packaging expenses and bringing them to the lowest? It is also a vital trait of successful packaging that it should give maximum benefits with less investment. You can save production and shipping costs of custom food boxes by following a minimalist approach in the design. Set a priority for the most needed elements in the box and eliminate all unwanted parts.
Take all steps by which you could reduce the use of material to manufacture these boxes. Less material usage and an optimized design mean a reduction in costs and turnaround time. Moreover, you will witness a reduction in the weight of the box, which would ultimately lower the shipping costs. Buyers will feel easy and confident carrying such smart and optimized boxes.
Checking upon the design and revising the ways food packaging is manufactured revolute the whole buying and selling process. Value addition in this packaging with the help of sustainability, optimization, and safety of food items is remarkable. Buyers consider all such factors while reaching a final decision to buy an item of their need.