Want to uplift your sales and give the best user experience to your customers? If so, then you landed in the right place. People love chatting in personal as well as professional life, especially if you have any queries and want expert advice. AI Chatbot is a one-stop solution for this problem.
Chatbots in E-commerce businesses are gaining popularity these days. A chatbot is a perfect solution for providing the best user experience to your customers. With the help of a chatbot, you can quickly respond to your customers’ queries and show them your availability 24X7. According to the latest study by oracle, almost 80% of businesses are planning to use chatbots in 2022, and the stats are rising with each passing year. It is also reported that around 48% of consumers prefer to solve issues through chatbots. This article will tell you what exactly chatbots are and how they will help increase your customer support. So let’s begin!
What is a chatbot?
Technically speaking, the chatbot is an AI computer program that accelerates customer engagement via messages. It is now becoming a popular tech in the corporate world due to its number of benefits. One of the most important benefits of a chatbot is its ability to improve workflow and increase productivity. Incorporating chatbot features in your business website helps increase your business’s credibility and gives the best assistance to your customers. It acts as an automated virtual assistant. With the help of that, your customers can easily communicate and interact via text or voice messages. The best thing about chatbot is its availability to support customers around the clock.
Many users believe in conversation before moving further, so for them, a chatbot helps to present a face for your company. Chatbot has now become more advanced. Some of them are programmed to collect customers’ profile details, including contact details, name, profession, etc. It can also predict consumer’s behavior and provide them a complete picture of your company in front of them accordingly. There are numerous other benefits of using a chatbot for your business growth. Still, here we have listed the top 10 benefits of chatbot that may help increase your customer support and business marketing.
How chatbot helps business growth and customer support
If you’re planning to uplift your business growth and want to satisfy your customers with your services, then a chatbot may help you in that. Before moving further, let’s discuss the top 10 best things about chatbots for business growth.
#1: Live chats with quick response
Businesses offering live chats and quick responses end up making the best business deals with full customer satisfaction. Chatbot provides the best platform to interact with your customers and solve their queries without any delay. It offers live text and voice chats using natural language processing methods to meet their customer needs and provide the best assistance. Many companies integrated chatbots into their business websites and have chat applications to give answers hassle-free without any disturbance. You can explore its other unique features to make it more interactive and engaging for your customers.
#2: Increased level of satisfaction
Communication between potential customers and employees of your company plays a very crucial role in business growth. It helps consumers to know and form their opinion about your business. Customers love to know about the product details in eCommerce businesses, put queries, payment details, and much more. Providing them the right answers helps you clear their doubts, give complete information and develop a sense of satisfaction.
Sometimes your bad, harsh behavior while talking to your customers can ruin your brand reputation and lose your business credibility. Still, with the help of a chatbot, you can eliminate this scenario. The chatbot adheres to the rules you set, excluding the “human factor”. It will always react exactly the same way you want it to. You can use its multiple languages setting features to set the language understandable to your customer worldwide, which will automatically help increase the level of satisfaction.
#3: Help you get valuable customer data
If you’re running an eCommerce business, then chatbots can really help you a lot. It helps to collect valuable customer information that you can use in future deals, including contact information, their choices, likes, and dislikes, problems and activities, etc. Many people hesitate to share such information with human managers, so they choose virtual assistance, a psychologically easier and safer option for them to share personal details.
With the help of a chatbot, you can sort the received data to find the most common queries and understand what information your customers are looking for more frequently. You can help them by providing relevant information on your website.
#4: Increase productivity and improve workflow
Many companies use chatbots to increase their work efficiency and maintain the workflow of their organization. Integrating chatbots into your website helps improve productivity, and your human employees will get enough time to focus on their work. Chatbot helps to gather customer information and feedback, which you can use to increase the productivity of your business and improve workflow. Clients will get satisfactory results, which may lead to more sales and business growth. Even giant companies like Amazon, Zalando, Groupon are using chatbots on their websites to offer better shopping experiences to their customers. Due to its regular upgraded and updated versions, all marketers recommend using a chatbot for customer support and marketing.
#5: Saves time and money
Integrating chatbots into your websites is a much easier and cheaper option than hiring a telecaller and training them for the purpose. A single person can only handle 1-2 clients at a time, whereas a chatbot can handle many clients simultaneously, which will save time and resources. Chatbot also helps cut human errors and give accurate responses, automatically increasing credibility and supporting your customers without getting tired. If you’re starting a new business online, then chatbots can be a significant investment of money and time in the beginning. It will handle all the standard queries and reduce the burden of human resources.
#6: 24X7 availability
The biggest reason why marketers love to invest in chatbots is their 24X7 availability. Chatbots are available 24X7 to give responses to your customers without any failure. In addition, they respond to every query quickly and efficiently as compared to humans. It makes sure that your customer may find the best solutions any time around the clock, which helps strengthen your brand image and build trust among your customers. Not only e-commerce businesses but many IT companies are also using chatbots to interact with their customers and providing them with the best solutions.
#7: Increase customer engagement
Chatbot’s excellent marketing feature helps improve customer support and increase customer engagement on your website, which will lead to your business growth on SERPs. Chatbot records customer data, including their date of birth, likes and dislikes, choices, preferences, etc., and sends them reminders as per their preferences which automatically help customers reach out to your website. You can use it as the best SEO Sydney marketing tool to reach out to your potential customers and convert them into a lead.
#8: Chatbots help business growth
If you’re wondering how your competitors are doing well, then chatbot is the solution. Chatbot’s virtual assistance features directly impact your business growth. It helps build a solid client base and increase customer trustworthiness, which automatically enhances your business growth. People will love to visit your site to solve their queries, find answers to their questions, which will increase your website traffic, and lead your website to the top position on google pages. It is also recorded that chatbots have increased sales by 67% on average.
#9: Push brand value
Websites with chatbots integrated into it offer the best user experience, promote brand value and help brand awareness amongst customers. It will give more precise answers to your customer’s queries and increase the brand value. Businesses can also integrate chatbots into various other social platforms such as Facebook, telegram, slack, skype, etc., to reach their customers, which in result help to push your brand value.
#10: Know more about your customer’s behavior
Enterprises realized that chatbots are the best platform to know more about your customer’s behavior from their personal choices, preferences, and queries. You can learn what your customers are looking for, common questions they ask, language preferences, etc. This improved data will help you to build effective marketing strategies and attract more customers. It will also help to support your customers and solve their queries more efficiently.
How to select a chatbot template?
As per their functionality, chatbots come in several types. Let’s check out some common types of chatbot and see what best suits your business.
- Bot Assistance- It helps solve queries, reveals the latest deals and offers, processes statistics, and organizes data.
- Bot Teacher- A teacher bot is the best option if you want to replace a tutor completely. With the help of a teacher chatbot, you can learn your favorite language, find instrument lessons, etc. Your customers can also find critical educational updates and ask queries related to any educational institution.
- Bot Entertainment- With an entertainment chatbot, you can attract potential customers just as much. You can entertain your customers with the help of anecdotes, funny gifs and videos, online games and let them stay on your website for longer.
- Bot Consultant- It plays a crucial role in giving technical support to your customers 24/7, correcting personal data, monitoring order details, and updating your clients with the latest offers and deals.
- Bot for Selling products- Chatbots solving customer’s queries interest the clients and raises the company’s status. Chatbots are programmed to handle questions, solve problems, offer the best deals, track order status, etc., directly increase sales and help build trust among customers.
Chatbot for business
Introducing a conversational chatbot into your website is profitable. It performs various necessary functions to make your business successful. Here is the list of benefits of a business chatbot:
- Optimize managers and staff- Chatbot helps to conduct surveys, make commercial offers, and develop strategies. You can send reminder messages to one client or several at the same time. A single staff member can handle this whole process.
- Best user experience- Chatbot offers the best user experience to your clients by solving their problems and queries. It makes your website more attractive and interactive.
- Optimize management- Chatbots are AI automated to help manage, structuring, and putting all information into place. Save important data into the archive and can be recovered when needed.
- Save time- A full-time employee will never work around the clock, but a chatbot will always solve your customer queries. It also responds quickly, which will increase your business credibility and trustworthiness.
Chabot in retail
Chatbots in retail can do wonders for your business growth. The popularity of chatbots is growing, and people love to communicate with them. Chatbots in E-Commerce or retail businesses are doing great in the market and building long-term relationships with their customers. It conducts interactive communication between retailer and consumer, finds the best deal, and can easily sell not one thing but a whole set. Chatbots always present your brand in a good way by providing friendly and helpful services. Other benefits of the chatbot for retailers include:
- Narrow down your searches
- Increase repetitive sales
- Increase trustworthiness and credibility
- 24/7 Customer support
- Rapid response
- Enhance shopping experience
- Send mobile alerts and reminders
- Promote lead generation
- Answer FAQs
The Bottom line
So, a chatbot is a breakthrough technology that can change people’s lives, or we can say it is the future of a successful business. Many successful companies are already using this AI automated technology to take their business to the next level. In the beginning, operating a chatbot can be challenging, but with continuous practice, you can be a master in understanding all its unique features. Chatbot requires a transparent regulatory system – certification, regulations, and legislation that will create the rules for the bot’s operation.