Serious financial planning is the backbone of the business plan. It lists exactly what financial means are available and how much capital is required. In addition, all costs are listed and a liquidity forecast is created. Founders should pay particular attention to profitability planning and investment planning: they are not only interesting for potential financiers but also important for founders themselves to check the economic development of the company.
It is also important how you calculate your own income and how you present it. Financial planning without any money to live on is seen as unrealistic. You can read how this works in the specialist article writing a Business Plan: How to Calculate Your Entrepreneur’s Salary.
Prospects, milestones, PR on our own behalf
Finally, the business plan deals with prospects and milestones. Here the prospects should be shown honestly and there should be a timetable with which steps are necessary when so that the foundation is successful.
In the appendices of the business plan, graphics, diagrams, references, certificates and CVs are collected so that the text part is not overloaded.
The language: How is a business plan formulated?
A business plan must be formulated clearly and comprehensibly so that laypeople can also understand the founding idea. Foreign words and industry jargon should be avoided if possible. With a serious and factual language style, arguments can be justified more credibly than with exuberant and emotional explanations. Even if different people have worked on it, the language of the business plan should be uniform: That is why a final proofreading is recommended.
Business plan form and scope: What does a business plan look like?
The eye reads along – this also applies to the business plan. The layout should be elegant and clear. This includes short paragraphs, generous margins and legible fonts. When it comes to formatting, less is more:
One font for the normal text and another for headings and legends is usually sufficient.
Headers and footers with company names (if they already exist) and
Page numbers are mandatory.
The scope of a business plan depends on the start-up project. The more complex the project and the industry, the more extensive the plan should be. Business plans with a length of 20 to 25 pages have proven to be ideal, with “outliers” above and below being possible. However, a serious business plan should be no less than 15 and no more than 30 pages.
Help with creating the business plan: Templates, templates, and free business plan tools
There are now really great (and mostly free!) templates and business plan tools that help you to write a good business plan – they provide the structure, remind you of important content and provide ready-made designs
to get more info about business planning.