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Eye Tracking Market Overview, Industry Growth Rate, Research Report 2022-2027

Eye Tracking Market
In: Business

Global Eye Tracking Market Overview:

According to the latest report by IMARC Group, titled “Global Eye Tracking Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027″,the global eye tracking market reached a value of US$ 725.8 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 2,939.4 Million by 2027, exhibiting a CAGR of 27.1% during 2022-2027

Eye-tracking refers to the process of analyzing and evaluating eye behavior either at the point of gaze or the movement of the eye relative to the head. Electrooculography, optical tracking and eye attached are some of the common types of eye-tracking devices. Eye-tracking is commonly used as a diagnostic procedure or as a means of enhancing the visual presentation of information as it accurately quantifies visual attention to study human behavior by measuring the length and direction of the gaze. Apart from this, eye tracking aids in recording a wide range of activities, such as looking, ignoring, blinking and other noticeable reaction of the pupil to stimuli. As a result, the procedure finds extensive applications in intelligent security systems, packaging designs, and psychological research.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally-our estimates about the latest market trends and forecast values after considering the impact of this pandemic.

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Global Eye Tracking Market Trends:

The increasing demand for eye trackers in the military and defense industry as a crucial component of security arrangements represents one of the key factors creating a positive outlook for the market. Eye trackers, along with biometric iris scanners, are widely used in police departments and defense organizations to identify individuals and suspicious activities.

In line with this, the widespread product employment in various applications, such as lie-detecting systems, video games, and cognitive systems, is also favoring the market growth.

Apart from this, the large-scale integration of virtual reality (VR), artificial intelligence (AI) and augmented reality (AR) with eye tracking devices to recognize particular patterns, are providing an impetus to the market growth.

Additionally, the significant growth in the retail industry, specifically the fast moving consumer goods (FMCG) sector, is positively impacting the market growth. Eye-tracking is widely used for decoding consumer’s purchasing conduct, promoting the optimization of marketing strategies, and enabling data-based decisions by detecting and analyzing the focus of attention, thus supporting market growth.

Other factors, including the widespread product adoption in the aerospace industry and the extensive investments in smart and wearable technology, are anticipated to drive the market toward growth.

Global Eye Tracking Market 2022-2027 Analysis and Segmentation:

Competitive Landscape with Key Players:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

  • Ergoneers GmbH
  • Eyegaze Inc.
  • EyeTech Digital Systems Inc.
  • EyeTracking Inc.
  • Gazepoint Research Inc.
  • iMotions A/S
  • Mirametrix Inc.
  • Seeing Machines
  • Smart Eye AB
  • SR Research Ltd.
  • Tobii AB.

 Our report has categorized the market based on type, component, location and application.


  • Eye Attached Tracking
  • Optical Tracking
  • Electrooculography


  • Hardware
  • Software


  • Remote
  • Mobile


  • Healthcare
  • Retail
  • Research
  • Automotive
  • Consumer Electronics
  • Others


  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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