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Does Sony have a future in the smartphone industry

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Sony announced that it will certainly

unveil a brand-new Xperia 1 smart device, likely the Sony Xperia 1 IV at its upcoming occasion that will certainly be held on May 11. Sony posted a teaser video clip, validating the date as well as time.

Although the teaser video directly verifies the presence of the Xperia 1 IV, we may additionally see a new Sony Xperia 5 and also Xperia 10 gadgets. The video teaser discloses that Sony is anticipated to reveal the future generation of the Sony Xperia 1 IV smart device (through GSMArena).

We’ve seen new renders of the upcoming Sony Xperia 1 IV

, which looks familiar as well as really comparable to the existing Xperia 1 III.The device is expected to have flatter sides, as well as it will apparently be powered by the most recent Qualcomm Snapdragon 8 Gen 1 chipset. The memory is anticipated to have at the very least 12GB RAM like on the Xperia 1 III, and also the storage space to start at 256GB.

A previous leak recommended that it might have up to 16GB of RAM and also 512GB of storage.Sony still has a fantastic online reputation, but it’s been gradually declining over the years, together with its mobile phone sales all over the world. Sony hasn’t been quickly with OS updates, and it’s hanging back other firms on security spots, which discourages followers. activate assurance wireless phone

Although the company has begun presenting Android 12

for the Sony Xperia 5 II, Xperia 1 II, Xperia Pro, and the Xperia 1 III and Xperia 5 III gadgets, it hasn’t been the fastest for a long time.Providing prompt OS updates to current flagship tools is an approach that has been functioning rather well in Samsung’s support, as well as it feels unusual to state,

yet Samsung is now one of the very best and fastest OEMs out there to offer timely protection spots, prolonged support, and OS upgrades for its premium gadgets. If Sony intends to compete– which we do not presume it wants to– it has to give even more prompt security patches to its devices. The current Android 12 update timetable went efficiently for the firm,

and also we can only hope that it takes care of to keep it up

for the future when Android 13 is launched. Sony reshuffled its whole mobile division several times, as well as let go of most of its workers to reduce its spending. The business shows up to have found the best formula to run in a somewhat lucrative way, as well as it took care of to make a profit in Q2 2021.

Sony also modified its emphasis, as well as it’s just creating costs mid-range, and also top, higher-end devices, which show up to do the trick, and also please the reducing fanbase. Sony doesn’t have actually any highlighted features that would interest the ordinary user, and also Samsung invests tens of billions of bucks every year to maintain its top setting on the throne.

Sony is the leading video camera sensing unit manufacture

r, and the huge bulk of the mobile phone company utilizes Sony sensors in their smart devices, yet Sony is still behind with its processing and total quality– Sony takes great photos, however it’s usually less enticing compared to a picture recorded on a Samsung, Pixel, or iPhone.Sony is likewise ruining its own online reputation by launching gadgets far too late.

The Sony Xperia 1 III was formally revealed in April 2021, but it appeared in late August. Sony isn’t proficient at releasing its devices in a prompt manner, as well as by the time its premium smart devices are offered to buy, they’re usually already obsoleted with a chip from the last generation.Of course, a chip that is a number of weeks or months behind the most recent generation isn’t a big deal for many people,

but numbers do chat, as well as people observe not having current equipment in a mobile phone that costs front runner prices. It remains to be seen if Sony wants to concentrate on launching its tools shortly after the statement, enhancing its market share and also potentially improving the need for its mobile phones.

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