In today’s continually-evolving eCommerce climate, sourcing a mere photo from somewhere and adding it to the product with a catchy headline and a ‘Buy Now’ button is not enough. It can hardly drive any sales, as there is enough alternatives for one to choose and nobody wants to give you a second chance once they leave your page or website. You have to do much more with your digital assets (DAs) to make your marketing campaigns work the right way. Operations inherent to managing and making the most of your DAs require importing them from different systems and applications, storing them in a concise library, linking them to the right product (SKU), and editing them for various publication needs. One globally-accepted solution to doing this with ease is Digital Asset Management software.
What are digital assets, and what purpose do they serve?
Any content that can be stored and shared digitally is a digital asset. Indeed, today there is no limit to what digital assets can be. They include but are not limited to images, audio & video clips, presentations, creative files, documents, animations, graphics, etc. Organizations want to describe their products extensively, whereas customers expect to view the product from all angles before buying it. Nothing but digital assets does it best for them.
Challenges to managing digital assets
You may have your brand assets dispersed across different systems, file folders, e-mail inboxes, and locations, managing which is a tedious task without having them stored in a concise central library. It takes you to spend a lot of time and resources organizing and managing these assets. If not managed properly, these assets are of no use. And that is what calls for the deployment of Digital Asset Management software or DAM.
What is Digital Asset Management software?
Digital Asset Management (DAM) is a way to unleash the true value of your brand assets, while an application that helps you do so refers to as DAM software. DAM has become an integral part of most Product Experience Management platforms. It is a powerful tool that provides a systematic approach to loading, creating, and organizing digital assets in a single location. Also referred to as a business process or a form of PIM product data management technology, the Digital Asset Management software helps you store, edit, enrich, link it to the right product family and distribute it across eCommerce marketplaces and distribution channels.
Integrated Digital Asset Management software treats digital assets beyond assets. It incorporates the features and functionalities that bring you powerful editing capabilities and a unified access point. It allows you to create a master data repository where you can view, modify, manage, and distribute DAs in the best and easiest possible way. Plus, it enables you to create and maintain asset-level attribution to define DAs, activate and deactivate DAs, link and unlink them to SKUs, and enrich assets, all at the same time, in the place.
Other things you can do with Data Asset Management software
The DAM functions of a comprehensive Product Experience Management platform, such as Amaze PXM, also facilitates:
- Mass or bulk edit of images based on the style guide, thus meeting the requirements and standards of eCommerce marketplaces and distribution channels
- Creating excellent visual experiences with digital assets
- Building asset meta-information and tags to boost SEO effectiveness and conversions
- Linking DAs to the right items, product categories, and attributes
- Viewing digital assets against individual products from customers’ perspective
- Sharing digital assets with your teams and sales and distribution channels
Benefits that a DAM solution comes with
When integrated with PIM data management and Syndication tools, DAM becomes even more powerful. The benefits it comes with make it a must for organizations having extensive product lines, a multi-channel presence, and tons of media assets to handle. The system provides you with a single, secure location to store, organize, and distribute digital assets. The result is improved brand consistency, reduced production costs of DAs, enhanced business performance, increased conversion rates and customer retention, and excellent product experiences.