Amazing Social Media Marketing Campaigns of 2022
When you are creating to launch your social media strategy, It can be helpful to review plans that have proven successful for (buy instagram followers) other brands over the past, especially if you are stuck in the same creative routine. Click here, This article discusses five of the most successful social media campaigns of the past year, which could spark the next great idea. These companies have created an amazing amount of attention, engagement, and even revenue for their companies. Some even picked prizes along the way.
1. The Human Race is Testing the Limits of Performance, while the Whole World Applauds
Nike is famous for its marketing campaigns, and they delivered another time in 2017 by launching Breaking2. The campaign follows three athletes in their attempt to run the marathon in less than two hours (which was never done before), and Nike documented each step of the way. The resultant footage was later used to be a National Geographic documentary that has been translated into 31 different languages and has more than 1 million views on YouTube. The race was also live-streamed throughout the event through Facebook along with Twitter.
An estimated 500,000 viewers tuned in from all over the world to catch the momentous event (they did not reach the 1:59.59 time as planned, but one racer set a new record). Digiday has reported that Nike received more than half a million messages via Twitter, Facebook, and Instagram in the week leading up to the event. In addition, the hashtag #Breaking2 received two trillion total impressions!
Lektion: Construct your campaign around an engaging story. Additionally, allow your audience to engage with and be part of your story’s narrative in the live stream.
2. Viral Video leads to sale at 40x Asking
In November of 2017, the filmmaker Max Lanman made a short YouTube video to assist in selling his wife’s 1994 Honda Accord on eBay. The car had over 141,000 miles, and the video used a humorous approach to highlight its condition and features.
The video of Lanman went viral, and bidding on the car hit $150,000 before eBay came in to end the bid (out of fear of fraud in bidding). Carmax bought the Accord for $20,000 and then extended the deal with a humorous film of its own. It’s $19,500 higher than the price of the car, all due to the publicity created by Lanman’s clip.
Learn: Create Content that can be shared, especially visually-oriented Content like infographics and videos. They can be extremely helpful in generating brand awareness and increasing interest.
3. Making Influencers Work for Your Brand
Adidas was looking to improve its connections with young footballers. However, they wanted to expand beyond their specific endorsements of celebrities to create more intimate interactions with the company. Adidas also realized that youngsters communicate and interact on Facebook Messenger, and so they created a personal Messenger group called Tango Squad to bring their voices into conversations. Adidas brought 1,440 team captains from the top youth teams worldwide to join Tango Squad. It developed them into influential brand ambassadors by providing them with exclusive information and equipment to share with their friends. The members also had the opportunity to collaborate with athletes and professional teams in advertisements such as this:
Tango Squad quickly became popular among footballers of the younger generation on social media. Adidas has increased its ties to the sport due to. Adidas also has a whole generation of influencers!
Learn to build relationships with your brand’s supporters. Give them assistance and resources to inspire them to love your brand and increase their influence in disseminating your message.
4. Attracting the Consumers’ Interests
Iceland Foods launched the #PowerofFrozen campaign to change the notion that frozen food is low-quality. It was the winner of its 2017 Social Buzz Award for the best Facebook campaign; however, what brought Iceland Foods’ brand to our notice was its effective utilization of Pinterest.
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Iceland sponsored a Pinterest board in conjunction with well-known foodies aimed at those interested in cooking and food. It featured 122 pins that showcase healthy, fresh recipes made with frozen ingredients. This board now has an impressive 128,000 users!
Iceland also profited from it being noted that Pinterest is among the fastest-growing social media platforms, with 200 million active users per month in 2017, an increase of 50 million since 2016, and a small percentage of marketers using it. If you’re interested in learning more about the unique features of this platform to benefit your business take a look at our certificate class on Pinterest Marketing.
Learn: Discover what your clients are interested in and where they’re getting their Content. Use this as a way for meaningful conversations and transmit messages from your brand.
5. Making the Most of the power of User-Generated Content
The Open University, a distance-learning university located in the United Kingdom, launched a marketing campaign to promote its brand in June 2017 to demonstrate that education can be available to everyone, no matter their age or individual circumstances.
What’s distinctive about this campaign is that The Open University didn’t develop any of its Content to promote it. Instead, they let their students take on the talking.
The students and graduates were required to share a photo from their lives on social networks with an image that reads “#IWas” along with the date they were enrolled–alongside an encapsulated caption that told their own story. The entries came in a flurry, and the tales they tell are incredibly powerful.
By tapping into its global network of 200k learners worldwide–and doing it in a relaxed, casual manner, The Open University achieved a degree of recognition for its brand that would otherwise require an enormous amount of time and cash. Additionally, through the stories told in students’ words, the message is received by their intended audience.
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Decide the message you want your campaign to communicate and what your public is. While brainstorming, make sure you keep these two objectives in mind so that your campaign can succeed in both.
These included among the more innovative social media marketing campaigns we encountered in 2017. Do you have any that stood out to you during the last year? Let us know in the comment section below.
These campaigns demonstrate that there’s no single method to achieve success. Don’t think you must replicate the same approach as these brands. Instead, learn the lessons you learned from their success and use them to create campaigns that appeal to your target audience and company’s objectives. If your campaign truly makes an impression, we may include your most successful social movement in our roundup of 2018!
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